Sunday, July 11, 2010

Bvlgari - Eau Parfumée au Thé Vert

A refreshing glass of clear green tea with lemon and jasmine petals

Launched in 1992, Eau Parfumée au Thé Vert was Bvlgari's first eau de cologne. It was created by  Jean-Claude Ellena, who is now the in-house nose for Hermes. (See also my review of Un Jardin sur le Nil.)

Chandler Burr has a great story New York Times Magazine about the creation of EPTV. Bvlgari wanted a fragrance to sell in their stores to promote their brand but never envisioned the huge success that EPTV would have. With EPTV, Ellena created one of the first real "tea" notes in perfume. Bvlgari now has an entire line of perfumes that include tea notes.

Ellena is the master of sheer in perfumes. Throughout EPTV, you have the feeling of clear, green-tinged liquid, something sparkling and refreshing. It seems to glow from within with a cool, pale green light, like a piece of jade.

EPTV starts with lemon and gentle spices and then the smell of green tea. It's quite dry, refreshing and light and the tea carries that slight edge of bitterness that tea leaves have. As the heart notes open up, gentle florals appear like having flower petals dropped onto the top of your tea. I catch the smell of orange blossoms briefly and then a sheer white floral scent, like jasmine but not heavy or indolic at all, floats above the green tea. The drydown is a pleasant clean musk and sheer woods.

EPTV is a real unisex scent and the perfect refreshment for a summer day.

House: Bvlgari
Nose: Jean-Claude Ellena
Notes: Top notes are coriander, orange blossom, mandarin orange, bergamot, cardamom and lemon; middle notes are jasmine, lily-of-the-valley and bulgarian rose; base notes are sandalwood, amber, musk, green tea, precious woods and cedar.(Fragrantica) pepper (

Photo: Doctor Swan

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