Thursday, March 15, 2012

Byredo Green (Happy St. Patrick's Day!)


Green Milk

Byredo is a Swedish fragrance house, founded in 2006 by Ben Gorham. Byredo manufactures all its perfumes in Sweden and has a vision based on craftsmanship and fine materials. The noses of the house are Olivia Giacobetti and Jerôme Epinette, who did Green.

Even though Byredo just became available in Toronto in February, at Holt Renfrew, there was a previous Canadian connection. Ben's dad was Canadian and he lived in Oakville and Toronto. Green was inspired by Ben's memories of his father's scent, an "overdose of green notes," a combination of green beans and Geoffry Beene Grey Flannel.

Green is an unusual combination of bitter green notes and sweet, milky-powdery notes.  It opens with a blast of bitter green and orange blossom. After a couple of minutes this becomes the smell of green stems and fresh cut flowers. The smell is much like walking into the cold room of a florist - the damp, sweet and green smells of freesia and cut stems. As Green develops on my skin, a soapy aspect becomes noticeable. It's half creamy, half powdery-sweet.

The effect reminds me of milkweed and the sticky, milky-white sap that seeps out when you break its leaves or stems. The smell and feel of milkweed are vivid memories from my childhood, from early pinkish flowers, through fat green pods, to dried husks filled with downy fluff and seeds. As a result, I find the wearing Green very innocent and comforting.

House: Byredo
Nose: Jerôme Epinette
Notes: Orange petitgrain, sage, jasmine, rose, honeysuckle, violet, tonka, almond, musk

5 comments:

  1. I did a sampling of green fragrances last summer, but this didn't get on the list, and now I'm wondering why. Greens can be problematic for me, but this sounds great - I had no idea there was almond in it. (Too bad the Calgary Holt Renfrew doesn't carry the line.)

    The only Byredo I've ever smelled is Pulp, but one sniff is all it took to buy a decant. ;)

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    1. I haven't tried Pulp yet, but I love citrus so I'm looking forward to it.

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  2. I'm so happy to see someone talking about Green. I really like Byredo especially Gypsy Water. I haven't tried Pulp but I'll have to try it.

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    1. I'm not sure I have a sample of Gypsy Water. I just checked the notes and I do love pine tree and incense! I'll have to get a sample if I don't have it.

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  3. I'm definitely planning to wear something green today too! Not sure what yet -- maybe Gucci Envy.

    I have a bottle of Grey Flannel and I've been using it as a room spray in our bathroom. It serves that purpose very nicely!

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